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YouTube is upgrading their rental services.

The Wrap is reporting that multiple studios has signed on to offer rentals on YouTube.

Major studios including Sony Pictures Entertainment, Warner Brothers and Universal have licensed their movies for the new service, as have numerous independent studios, including Lionsgate and the library-rich Kino Lorber, according to movie executives with knowledge of the deals in place.

The service Isn’t as big as Netflix and has been around for over a year. Behind the scenes YouTube has been building their it’s model and negotiating even as Netflix has had it’s drama with movie studios.

YouTube has been battling the studios for many years, when it was in it’s infancy, after many copyright issues came up from it’s users. It seems the tide has changed, knowing that millions of users are on YouTube daily.

Apple has been the VOD king for a number of years. Allowing their users to rent or buy movies from their computers, iPod touches, iPhones, iPads and even AppleTV.

 

There is still no word on whether YouTube will be using their new video format for their rental service, nor the rumored 4K streaming which should be the norm in a number of years. Official pricing will be announced soon but we believe it will be close to Apple and Amazon’s pricing model.

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